FutureHit.DNA Author JAY FRANK visits Berklee! (Thurs 4-6)

WHEN: Thurs, Apr 7 4pm-6pm
WHERE: 150 Mass Ave, Rm 118

WHAT: Future Hit.DNA outlines 15 points that must change in a song if the artists, songwriters and producers of tomorrow want a chart topping hit. Jay Frank shows how small changes can result in large royalty checks. Songs can now earn more money than ever, as long as the creator knows the tricks.

For the first time, Future Hit.DNA delivers inside tricks from both the music listener and music industry perspective. When utilized, these tips result in significant advantages in those songs’ abilities to become hits. This unprecedented insight gives its readers a leg up over the competition, thereby making the book an essential read for music makers.

Jay Frank is Senior VP of Music Strategy for CMT. Frank oversees music strategy as it relates to all of the network’s on-air and digital music initiatives across all properties, including CMT, CMT.com, CMT Mobile, games, touring and other businesses. He works closely with music labels and artists to create multi-platform promotions that leverage all of the CMT brands to enhance artist reach and drive awareness for the channel.

Under Frank’s leadership, music video ratings have reached an all-time high for the channel, with an incredible 43 percent growth in 2009 with stunt programming and exclusive premieres as part of an aggressive multi-platform promotional strategy.